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Setting up geo-targeted consent policy
Setting up geo-targeted consent policy

You can have different consent policy for different locations like Opt-In for Europe and Opt-Out for California.

Vaibhav Antil avatar
Written by Vaibhav Antil
Updated over a week ago

Different countries, regions have different rules on what needs to be done before a website can use cookies. Europe with GDPR has an opt-in approach whereas California with CCPA has an opt-out approach. We refer to these configurations as consent type and offer the following ones:

Consent Type:

  • Notice: User is shown a banner informing of the use of cookies and cookies or pixels are not blocked.

  • Opt-In: This is the GDPR level of consent wherein we give users a notice and block cookies until the user gives consent. We also allow users to give granular consent on each purpose separately via the Cookie Settings CTA.

  • Implied Opt-In: This is the same as Opt-In, the only difference being consent is implied after a time-out and click on the websites. This consent type was popular before GDPR and has slowly being discontinued because DPAs not approving of this consent.

  • Opt-Out: This is the CCPA consent type wherein users are given notice of the use of cookies and an option to Opt-Out of cookies. We also give a button for "Do Not Sell My Personal Information" which allows users to manage purpose-level granular consent.

You can geo-target users and setup different consent policies for each region based on the privacy law's requirements. The Consent Policy tab allows you to do so:

Setting up Consent Policy:

On the right, you can switch to different regions. You can change the following properties:

  • Name: That’s the name that can be used to recognise the Consent Policy

  • Geo: This is the location of the users who should be served with the defined consent policy

  • Consent Type: Consent types include - Opt-In, Implied Opt-In, Opt-Out, Notice

  • Design Template: Design templates include - GDPR, Notice, CCPA

Once you have set up rules for all the regions that you want to target, just hit Save and Publish to make it live on your website.

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