Different countries, regions have different rules on what needs to be done before a website can use cookies. Europe with GDPR has an opt-in approach whereas California with CCPA has an opt-out approach. We refer to these configurations as consent type and offer the following ones:

  • Notice: User is shown a banner informing of the use of cookies and cookies or pixels are not blocked.

  • Opt-In: This is the GDPR level of consent wherein we give users a notice and block cookies until the user gives consent. We also allow users to give granular consent on each purpose separately via the Cookie Settings CTA.

  • Implied Opt-In: This is the same as Opt-In, the only difference being consent is implied after a time-out and click on the websites. This consent type was popular before GDPR and has slowly being discontinued because DPAs not approving of this consent.

  • Opt-Out: This is the CCPA consent type wherein users are given notice of the use of cookies and an option to Opt-Out of cookies. We also give a button for "Do Not Sell My Personal Information" which allows users to manage purpose-level granular consent.

You can geo-target users and setup different consent policies for each region based on the privacy law's requirements. The Consent Policy tab allows you to do so:

On the right, you can switch to different regions. We offer three default regions:

  • Default: This is the default fallback option for users. Geo here is Global, this consent policy gets served if we don't find any consent policy for the geo of the user.

  • GDPR: Geo here is Europe and the consent type is Opt-In. We also have a design template linked to it, which you can preview and edit in the Design Template tab.

  • CCPA: Geo here is California and the consent type is Opt-Out.

  • Geo-Target new country using Add Rules, associate Geo, Consent Type, and Design Template.

  • Each Geo-Rule allows you to associate a design template with it. This allows you to show different notice, CTA options based on the data privacy rule of the region you are geo-targeting.

Once you have set up rules for all the regions that you want to target, just hit Save and Publish to make it live on your website.

Did this answer your question?